Trademark Registration in Hong Kong

Brand monopoly

A registered trademark guarantees a monopoly on the use of the brand in selected classes of the Nice Classification. This protects against copying and counterfeiting, which are common in Asian countries.

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Strengthening business reputation

A legally protected brand increases the trust of partners and customers, opening doors for franchises, licensing agreements and investments.

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Possibility of judicial protection

Unscrupulous companies may associate your brand with low-quality products, which is difficult to dispute without a legal basis. Fighting counterfeiting without registering a trademark requires enormous resources and often ends in favor of the violators.

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In case of violation of rights, the trademark owner can file a lawsuit, demand compensation and confiscation of counterfeit products. 

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Why is it necessary to protect a brand separately in Hong Kong, in addition to mainland China?

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Hong Kong and mainland China are two different jurisdictions in terms of business organization and civil law. Registering a trademark in one does not automatically provide protection in the other.

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Hong Kong has its own legal system (based on English common law), which is considered more predictable and transparent in matters of intellectual property rights protection.

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“If your company is active in mainland China, you should not forget that Hong Kong is actually a different region with different legislation. For a full legal umbrella, it is necessary to register a trademark in Hong Kong." Ekaterina Kovaleva. Senior юрист

Specialization in Asian markets

We have been working with Hong Kong and Chinese patent attorneys for many years, know all the intricacies of local commercial and patent law and regularly support clients who need protection in Hong Kong.

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Direct contacts with Hong Kong agents

We work with local attorneys directly, which speeds up the process and allows us to respond quickly to requests from the Hong Kong Patent Office.

Comprehensive support

Our team helps not only with formal registration, but also with practical issues: from developing a defense strategy to negotiations with foreign partners.

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How can we help you with brand protection?

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Checking the uniqueness of the naming, logo or other selected brand identifier

We conduct a deep analysis of the verbal and graphic elements of the future trademark for compliance with the requirements of the Hong Kong Patent Office and for the presence of similar registered trademarks or filed applications. 

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Preparation of documents for filing an application for trademark registration

We prepare the application for registration and make all necessary translations of documents into English and Chinese. 

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The power of attorney must be in simple written form; notarization and legalization are not required.

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Support in the process of trademark registration

We submit applications to the Hong Kong Patent Office through our local colleagues – patent attorneys, respond to the office’s requests and provide protection in the event of opposition or litigation.

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Marketing campaign support

We help you adapt your brand to local conditions and develop a promotion strategy that takes into account the cultural and legal specifics of Hong Kong and mainland China.

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Systematic monitoring

We monitor the market and the national registry of applications to promptly identify violations and work to eliminate them.

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“Brand protection is an ongoing process. Lawyers and marketers, working together, create an ecosystem where law reinforces creativity, and creativity reinforces law. This way, you can not only survive in a competitive environment, but also gain trust in a region that today determines the future of the global economy." Natalia Khalilova. Senior юрист